Proposal 1 Ideal Projection $30,000 Advertising Budget 75,000 Direct Mail Pieces 1% Retention= 750 Ups 10% Closing Ratio= 75 units sold $5,200 per copy X 75 units= $390,000 Costs: Choice Automotive Alliance Commission @ 28% = 109,200 Ad. Budget: 30,000 Salesman Comm. 75 units x $500 pack= 37,500 Approxmaitly 25% of gross is Back End Profit= 97,500 390,000-37,500-97,500= 255,000 x 25%= Salesman Comm. 63,750 Managers Comm. 39,000 Total Costs: 229,350 Profit: $390,000           -229,350 Total Profit: 160,650 Proposal 2 Ideal Projection $20,000 Advertising Budget 50,000 Direct Mail Pieces 1% Retention= 500 Ups 10% Closing Ratio= 50 units sold $5,200 per copy X 50 units= $260,000 Costs: Choice Automotive Alliance Commission @ 28% = 72,800 Ad. Budget: 20,000 Salesman Comm. 50 units x $500 pack= 25,000 Approxmaitly 25% of gross is Back End Profit= 65,000 260,000-25,000-65,000= 170,000 x 25%= Salesman Commission 42,500 Managers Commission 26,000 Total Costs: 150,900 Profit: $260,000           -150,900 Total Profit: 109,100